STUDY

This module lays much of the foundation for the rest of the course. You will study the rise of competitive
gaming, from pinball and arcade tournaments to modern league and tournament structures. You will also cover the ethics of esports and some of the issues that have arisen such as gambling and fraud.

In this module you will be exposed to a range of different esports genres through the examination and
analysis of gameplay, learning to highlight important moments and the elements that lead up to those
moments. Elements of data analysis and statistics are also introduced through this module.

Digital Marketing is now a fundamental part of any esports business. In this module, you'll learn how digital marketing contributes to modern-day marketing methods.

With esports streamed live on the global stage, this module exposes you to the tools and platforms used
by streamers and casters, allowing you to develop the skills necessary to set up and run a stream of your
own.

This is not just a module about quantitative methods and data, you will be encouraged to consider multiple
types of data and the role that they can play in decision-making. The module acts as a context-led introduction to research methods and the design of data collection and research projects, vital to you as you enter Level 6.

In this module, you will start with the fundamental components of what makes a successful esports event before combining those elements and learning how to lead and manage large-scale, global esports tournaments and the many challenges involved.

Building off the skills and understanding developed in your Introduction to Streaming and Online Broadcasts module, you will begin to look at these in the scope of an esports event. You will learn about the interplay between game casters, hosts and players by streaming a simulated event.

Balancing the many demands of an Esports team leader can be challenging. In this module, you'll experience what it means to be an effective team leader capable of managing a dynamic and successful esports team.

In this module, you'll plan, produce and run a significant esports event. This module is your opportunity to bring together everything you have learned throughout your degree and presents the most significant assessment on the course.

A single esports game has the potential to generate a significant amount of quantitative data. In this module, you'll how esports managers, players and event organisers can use this data to improve both player and viewer experiences.

Throughout this module, you will engage with brands considering how brands are formed and established,
examining the development of their cultural meaning, their ability to transform consumer experience, build identity and develop equity from both a financial and stakeholder perspective. This module also looks at
your own personal brand as you come to the end of your degree and go out into the world of esports.